Tourism Enhancement Fund: Improving Business for SMTEs

    JN Group
    Rodger Brown (left) Managing Director of Herald Printers shows some of his printed items to Gillian Hyde (centre), general manager, JN Small Business Loans (JNSBL) and Parris Lyew Ayee, Chairman of the Board of Directors, JNSBL, during a tour of his company last year. Thanks to a loan from the Tourism Enhancement Fund, Mr. Brown has been able to meet the increased demand from his clients.

    The managers of Small and Medium Tourism Enterprises (SMTES) across Jamaica, are benefiting from the Tourism Enhancement Fund (TEF) loan product, through the support of companies, such as JN Small Business Loans (JNSBL).

    Mrs Gillian Hyde, general manager of JNSBL, stated that, “The TEF’s mandate is to promote growth and development in the tourism sector; as it strives to improve the management of environmental resources; enhance the country’s overall tourist experience; and contribute to the sustainable development of the sector.”

    To date, TEF has benefitted some 296 entrepreneurs, in the sum of $676 million; and JNSBL administers a segment of the loan, offering borrowers three key loan options.

    “One component of the TEF is designed for single operators, partners and companies, with a minimum of 30 percent of their businesses committed to goods and services for the tourism sector,” explained Mrs Hyde. “From this component, beneficiaries can receive a maximum loan sum of $5 million, at an interest rate of five percent per annum on the reducing balance, with up to five years to repay.”

    Another element is the Transportation Loan, which assists contract carriage operators specific to: JUTA, JCAL and MAXI Association members, to purchase vehicles; or, refinance existing loans. The maximum available under this programme is $2 million, at an interest rate of five percent per annum, for up to five years.

    “There is also an Energy Efficiency Loan Programme, marketed as the JNSBL EcoSmart Loan. It is interest-free; and, lends a maximum of $2 million, inclusive of the cost of the energy audit, for four years; as well as, a three-month moratorium on the repayment of the principal. The equipment being purchased must be energy saving,” Mrs Hyde pointed out.
    She also revealed that last year, “JNSBL began offering a Community Tourism Loan to residents of Treasure Beach in St Elizabeth, working in the industry, to foster community tourism, on behalf of the TEF. Successful applicants were able to access up to J$2 million, with an interest rate of three percent per annum, for a maximum term of five years.”

    Two of the numerous SMTEs who have benefitted from TEF Loans include: Mr Rodger Brown, Managing Director of Herald Printers; and Mrs Beulah Kelly, one of the partners of Kelly’s Water Sports.

    Printer and lithographer, Rodger Brown, operates Herald Printers in Kingston, with 39 employees, primarily serving the local hotel sector. He benefits from the fact that his clients include large international hotel chains, which place substantial orders. However, the challenge for his 95-year-old company, is that the competition comes not only from Jamaica; but, also countries, such as Mexico and the Dominican Republic.

    “We compete with printers in larger economies, who can retool and be more efficient,” noted Mr Brown, managing director. “This has forced us to become more creative, to focus on our strengths; and be ‘customer-centric’.”

    He welcomes the assistance from the TEF, designed to assist SMTEs, and provide services to entities in the tourist industry. “Our TEF loan enabled us to negotiate with suppliers for raw material at preferred rates; and, to meet the printing needs of one customer, in particular, who expanded his property from 340 to more than 1,000 rooms,” Mr Brown explained.

    “In addition to assisting SMTEs to compete with bigger players,” he maintains that, “It is our hope that The TEF will be given more support, because it benefits the tourism sector, by creating jobs and growing the industry.”

    Rodger Brown speaks about one of the machines that is integral in the printing process.

    Beulah Kelly, a partner in Kelly’s Water Sports, whose company employs 25 persons, has been operating in Montego Bay since 2011. She opines that the TEF Loan is beneficial for SMTEs, because it facilitates expansion of their enterprises.

    “The TEF came along when we were trying to expand,” explained Mrs Kelly. “We needed to purchase a new boat for parasailing; however, we didn’t want to use up all of our existing funds, as it would leave us in a difficult position.”

    She related information about her visit to the Tourism Product Development Company, where she learned about the TEF Loan facility administered by JNSBL.

    “We have now taken out a second loan to purchase additional equipment. The TEF is beneficial to SMTEs because it allows us to grow; and, consequently, for Jamaica to offer a more competitive tourism product,” she added.

    Mrs Hyde, the JNSBL general manager, believes the upcoming United Nations World Tourism Organisation Conference, to be held in Montego Bay in November, will discuss how to make programmes, such as the TEF, even more beneficial to the tourism sector.

    “From my understanding, the TEF Loan Programme will be integral to discussions in the plenary sessions at the conference,” stated Mrs Hyde. “And, it is, therefore, our hope that the ideas and information emerging from the dialogue, will ensure that the TEF continues to benefit SMTEs, given the multiplier effect it has already demonstrated on the industry and the Jamaican economy.”